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Megan Devine Uncategorized.
In addition to guest posting on the UpCity blog, d. Check out their profile! Ah yes, speed dating. When you think about it, dating is a kind of marketing. And marketing is a kind of dating. Speed dating in particular. In this era of infinite distractions and record-short attention spans, marketers need to make an instant love connection with their audience.
In that context, making a good first impression is essential. Here are five tips. No wasting time with wishy-washy answers, awkward pauses, or pointless rambles. Which is why the best speed daters prepare in advance.
Because they know that to make the most of their three minutes, they need to spend time sharpening the saw. Same goes for marketers. To be effective, we need to start with a strategy, a clear goal, and a solid plan. We need to deeply understand our audience, our products, and our services so we can craft on-target messaging that speaks to our customers and motivates action. When we do the proper legwork in advance, our communications are exponentially more effective.
As with speed dating, better preparation makes everything go smoother. This advice may be ubiquitous, but it bears repeating. But we all know that in the long run, putting on an act never works. As marketers we need to follow suit.
Exaggeration and hyperbole may win some short-term customers, but long-term, it can do more harm than good. In marketing, being yourself is the always the best way to win customers, and keep them. But as we all know, boasting about your earth-shattering greatness usually comes across as selfish, egotistical, and kind of insecure.
Instead, a little humility goes a long way. The best speed daters are confident enough to laugh at themselves and acknowledge their imperfections. Marketers also need to be wary of the hard sell. While we do want to focus on our strengths, we need to remember that bragging is a turn-off. Yes, confidence is attractive. But overdoing it comes across as desperate and annoying.
Be sincere and genuine about what you offer—and then trust that your customers will recognize the value for themselves. People like people who care to find out what the other person is all about. Successful marketers know this.
They ask questions of their customers. They get to know them and what they want. To really engage them, you need to know what matters to them. Making an emotional connection comes from understanding. Understanding comes from learning. Learning comes from listening. While details vary, speed dating participants will typically have seven to fifteen dates during an event. But what if he or she ends up with ten mini-dates after yours? Successful speed daters know that their five- or eight-minute interaction needs to stand out and make an impression.
And to do that, they need to make a point of being unique. Successful marketers also know the worst thing they can do is be invisible. To have their brand and their message lost amongst all the others. So, there you have it. Want more success from your marketing efforts? Show some love to the above speed dating tips and you just might find some strong matches coming your way!
She combines broad experience in traditional direct marketing, branding, printdigital, and web marketing by marrying offline and online strategies to make all programs more effective. From creative, content strategy, and campaign development through analytics — the focus is on return on investment.
She also possesses keen, relevant expertise across several industries including retail, manufacturing, insurance, financial services, and more. You can write non-optimized content as long as you target your audience, not search engines? GrowME Marketing explains how this works. Continue Reading. Digital marketers Speed dating marketing tips systems in place that drive interest, nurture relationships, and drive online business.
Enter the marketing sales funnel, a critical inbound marketing strategy component. Nonprofit marketing strategies help to build awareness of your cause and generate more donations from new and existing donors. Honoring the top B2B providers by category. August 31, Megan Devine. Be Yourself This advice may be ubiquitous, but it bears repeating. Be Memorable While details vary, speed dating participants will typically have seven to fifteen dates during an event. About the author. Owner at d.
Top Strategies for Nonprofit Marketing Nonprofit marketing strategies help to build awareness of your cause and generate more donations from new and existing donors.Speed dating marketing tips
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How to Market a Letter to a Venue for a Speed Dating Event